Shaw’s Crab House 30 Years With #Shellfies

Eating Your Way Through Block Thirty Seven
June 24, 2014
Windy City Smokeout
July 10, 2014

Shaw’s Crab House

Shaw's Celebrates 30 Years With #Shellfies

(Shaw’s Crab House shellfish bounty)

Shaw’s Crab House is celebrating its 30th anniversary with #shellfies. In honor of Shaw’s Crab House‘s 30th anniversary this year (whoa), the nautical mainstay is celebrating in the most apropos way: with #shellfies. That’s right, selfies with shellfish. Duh. Seeing as this year is also the year the words “selfie” and “hashtag” were added to Merriam-Webster’s Collegiate Dictionary, the occasion could not be more apt. Without further ado, the Shaw’s Crab House “Show Us Your #Shellfie” campaign:  Shaw’s known for having Chicago’s best seafood and Chicago’s best steaks…………CONTINUE: 




Shaw’s is two restaurants in one – a jazzy, sophisticated, seafood restaurant and a carefree, lively oyster bar. Both serve top-grade fish and shellfish, several varieties of just-shucked oysters, and inventive sushi and sashimi combinations, made with the freshest fish in town.

Lettuce Tell You Our History

Since 1971, Lettuce Entertain You Enterprises, Inc. (LEYE) has maintained a sense of humor and enjoyment while creating high quality, successful restaurants. Due to the innovation of LEYE’s Founder and Chairman, Richard Melman, and his creative team of partners and employees, LEYE currently owns, licenses or manages more than 100 establishments in Illinois, California, Arizona, Maryland, Virginia, Minnesota and Nevada.

The founding of LEYE was the result of joining Melman’s food ideas with the confidence and support of Jerry A. Orzoff, Melman’s first partner. A successful real estate agent and North Michigan Avenue haberdasher, Orzoff (who died in 1981 at the age of 45), played a crucial role in Melman’s life as a friend and mentor. “Jerry was a guy I respected and related to,” says Melman. “He believed in my ideas. Meeting him was the turning point in my life.”

After meeting Melman for the first time in 1970, Orzoff liked his off-beat ideas, and believed in his ability. Working together as new friends and partners, Melman and Orzoff raised a total of $17,000 to create an upbeat eatery geared toward young singles interested in rock music, casual clothes and healthy food. Melman hired bright, attractive waitresses and bartenders and filled the location with hanging plants and modern artwork.

The menu was designed to appeal to a variety of tastes, and included everything from vegetarian and macrobiotic foods to hamburgers, sandwiches, milkshakes and the first fruit and vegetable-laden salad bar.

Melman and Orzoff paired their first initials, added the sound a pig makes when eating and baptized the establishment R.J. Grunts on June 10, 1971 in Chicago’s Lincoln Park. Despite a lackluster response in the opening weeks, Orzoff provided the much needed confidence and enthusiasm to keep Melman optimistic until his dream became reality. After one month, Grunts became a success.



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